Coffee Apple Cafe

Coffee Apple Cafe is a coffee shop with a twist. The name derives from a play on words ‘Toffee Apple’, the idea stems from combining the generic choice of the office worker lunch – a coffee and an apple. As the brand is playful, it was appropriate to follow suit within the slogans on the posters.

“Words cannot express (espresso) my love for you” and “You are the apple of my eye” are heartwarming messages we say to one another. As Coffee Apple is a friendly and social atmosphere, we wanted to make the brand echo sentimentality.

The alternate poster references a morning commute on the tube, featuring a coffee map in replacement for the train connections. What do we all need in the morning while commuting? A cup of coffee of course.